Can I use radio promotion regularly for every suitable release?

For active artists and labels, radio promotion can become a repeatable part of the release process rather than a one-off campaign.

Not every release will necessarily be equally suitable for radio, but consistently putting strong, relevant music in front of radio music editors can help build familiarity with an artist or label over time. Previous support does not guarantee future airplay, but repeated positive exposure can make future releases more recognisable to stations.

Campaign history also gives you more data over time, helping you identify which stations, countries and types of releases respond most strongly.