What are the formal requirements for the radio show description?

Your show description is an important part of how you present the programme to radio stations. After the artwork, it is usually one of the first things programme directors review before deciding whether to listen to the show.

The description should be clear, well written and immediately explain what the show is about and what makes it worth adding to a station’s schedule.

It should give programme directors a good understanding of the show before they press play and create enough interest for them to want to hear more.

Avoid generic descriptions. Focus on what makes the show distinctive, its musical direction, the presenter or brand behind it, and what listeners can expect from each episode.