What is a Power Intro?

A Power Intro is a special version of a track that includes a spoken introduction from the artist.

The artist typically introduces themselves, the song or the release, creating a more engaging and exclusive version for radio use.

Radio stations can also customise the Power Intro by adding their own station ID, name or branding into the production. This allows the artist’s voice and the station’s identity to work together in a single radio ready element.

Power Intros give stations a more distinctive way to introduce new music while strengthening both the artist’s presence and the station’s branding.